Case Study
The Idea: Gamify the Dog Parks Fi Users Already Love
Fi makes the world's smartest GPS dog collar — real-time location tracking, AI-powered health monitoring, and one of the most engaged pet communities on the internet. Fi users were already spending their days in dog parks, dog bars, and dog-friendly venues across the US, collars on, step data quietly accumulating.
Vanessa and the Fi team kept asking the same question: how do we stop being a product in people's pockets and start being a presence in the places they already use? Dog parks were the obvious answer. Fi users were already there. All Fi needed was a way to surface their activity data in the physical space — to make it visible, competitive, and fun.
The leaderboard was born. The idea: pull the activity data Fi already captures — park visits, total steps, breed rankings — and display it on a screen at each location. Show every dog owner where their dog ranks in that specific park. Give them a reason to come back.
What Fi needed was digital signage software that could make it happen — without an IT team, a six-month implementation, or an enterprise signage budget.
Why Fi Chose Juuno After Testing 4 Platforms
Fi evaluated four digital signage platforms before landing on Juuno. The decision came down to two things: price and ease of use. "You were the cheapest," Vanessa said. "And ease of use — your interface, you don't over-technical it. You don't make it harder than it needs to be. Digital signage should just be drag and drop."
The discovery itself was very on-brand for Juuno. Vanessa didn't find the platform through a cold sales email or a paid ad. She found it in a Reddit comment, where Juuno's founder Mike had responded to a thread about digital signage software. That single comment was enough to get Fi's attention.
For a campaign running across dozens of locations, simplicity and cost weren't nice-to-haves — they were the deciding factors. A complicated enterprise signage platform would have killed the project before it started. Juuno's drag-and-drop editor, transparent pricing, and no-nonsense onboarding let Fi deploy 117 screens with one person managing the entire rollout.
"Juuno was the easiest to use and weirdly the cheapest! You don't make it harder than it needs to be. Digital signage should just be drag and drop."
Vanessa Lopez
The Campaign: Live Leaderboards That Update Every 10 Minutes
The technical setup was simple. Fi's leaderboard data — dog rankings by park visits and all-time steps — feeds into Juuno and refreshes every 10 minutes. Each screen shows location-specific rankings alongside community content Fi members post in the app.
Screens are deployed across dog bars, dog parks, and dog-friendly venues nationwide. The content is hyper-local: the leaderboard you see at one park only shows the dogs who actually visit that park. It's personal. It's competitive. It's social in exactly the right way.
Dog owners stop. They look. They find their dog on the board. They take photos. They post on Instagram, they post on TikTok, they tag Fi. The screens have become a social media engine in every location they're deployed.
But the engagement goes beyond a quick photo. The leaderboard creates genuine competitive behaviour. Owners track their ranking. They notice when they slip. They come back more often — not just because they love the park, but because they want to climb the board.
Vanessa described watching it happen in real time: "I have literally seen with my own eyes a guy who was in second place — he came back, brought his dog, just so his dog could move into first place."
That's not just engagement. That's a digital signage campaign working exactly as intended.
The Results: 44–135x More Repeat Visits — and Collar Sales Follow
At the five locations where leaderboards were first deployed, Fi tracked a 44 to 135 times increase in repeat visits. Dog owners were returning to those parks dramatically more often than they did before the screens went live.
The impact extends beyond the physical space. Many of the leaderboards also appear inside the Fi app, so dog owners can check their ranking any time. When they see themselves dropping down the board, they go back to the park. The screen and the app reinforce each other — a loop of engagement that keeps Fi top of mind without a single push notification.
The campaign is also quietly driving collar sales. When new dog owners walk into a park and see a leaderboard, the first question they ask is: "How do I get my dog on that board?"
The answer: you buy a Fi collar.
No hard sell. No retargeting ad. Just a screen showing something people want to be part of.
Features
Features Used by Fi
Leaderboards
Display Fi's live leaderboard rankings on every screen — dogs ranked by park visits and all-time steps, refreshed every 10 minutes.
Embed App
Pipe Fi's live leaderboard data and community feeds directly onto any screen via Juuno's Embed App — no custom integration required.
Remote Management
Manage all 117 screens across every Fi dog park and venue from a single Juuno dashboard. No on-site staff. No site visits.
Sceduling
Schedule content updates, rotations, and seasonal challenges to go live automatically across every Fi location.
Multi-Location
Each screen shows location-specific rankings — the leaderboard at one dog park reflects only the dogs who visit that specific park.
Drag & Drop Editor
Build and update branded screen layouts with zero code. Fi runs the entire 117-screen campaign with just one person on the team.
What's Next: 40 More Screens and a Dog Training Rollout
The campaign isn't slowing down. Vanessa is actively rolling out new screens, with another 40 planned for a dog training company in the coming months. From there, the roadmap is open — more parks, different content formats, new ideas as the campaign evolves.
The ambition is to make the leaderboard a permanent fixture of the Fi experience in physical spaces. A reason to visit. A reason to come back. A reason to buy a collar.
And when Vanessa gets asked for digital signage recommendations, she already knows what she'll say: "Please just get on Juuno. Five dollars a screen. Drag and drop. Call it a day."