November 12, 2025
Digital signage is everywhere, from menus and message boards to promotions and live content.
As more businesses turn to screens, the demand for reliable signage software is growing fast. That’s where reselling comes in.
With the right platform, you can launch a digital signage business without building the tech yourself.
Juuno’s white-label plan makes it easy to offer fully branded signage under your own name, with zero code or complexity.
This guide will walk you through the business model, who it’s for, what use cases to target, and how to find and support clients. Whether you're an agency, freelancer, or entrepreneur, reselling signage software is a smart way to create recurring revenue.
How to resell digital signage software
Reselling digital signage software means offering screen management tools to your own clients—under your own brand—without building the technology yourself. As a reseller, you partner with a provider like Juuno and use their infrastructure to launch a digital signage business. You set your own pricing, manage your own customers, and scale at your own pace. It’s a flexible, low-maintenance way to step into a growing market.
There are a few key differences between building your own software and reselling an existing platform:
Software creator vs reseller
Requires a product development team and ongoing maintenance
Full responsibility for feature development, security, and uptime
Higher up-front investment and longer time to market
Total ownership—but also total complexity
Reseller model (via white label)
Uses a proven platform (like Juuno) with all infrastructure handled
Zero coding or technical work required
Branded to look and feel like your own product
Faster path to revenue and client delivery
Resellers also need to choose between white label and co-branded or affiliate models:
White label vs. co-branded
White label: Fully branded as your product (your domain, your logo, your pricing)
Co-branded: Shows the software provider’s branding alongside your own
Affiliate: You refer users to another brand and get a commission
White label is the most powerful option if you want to build a standalone business or offer signage as a service to your clients.
Top benefits of reselling digital signage software
There are a lot of reasons to add this service to your business. Here are the top benefits:
Quick and affordable to get started
No technical experience or coding needed
Ongoing revenue from screen-based pricing
You keep full control over your clients and pricing
You focus on branding and support—your provider handles the tech
When you resell digital signage software through a white-label platform like Juuno, you get a streamlined business model that’s easy to manage and ready to scale.
The business model for reselling digital signage software
The business model for reselling digital signage software is built for simplicity, flexibility, and scalability. As a reseller, you aren’t developing the software—you’re leveraging a platform like Juuno to offer a ready-to-go product under your own brand. You manage your own pricing, work with your own clients, and build recurring revenue by helping businesses manage content on screens.
Here’s how the business model works in practice:
Pay-per-screen pricing: You pay a flat rate (e.g. $5 per screen with Juuno) for each screen your clients use.
Set your own pricing and margin: You decide how much to charge—$15, $25, or more per screen—and keep the difference.
Bill clients under your brand: Clients don’t see Juuno. They pay you, and the product appears fully branded as your own.
Low overhead and recurring revenue: Once a screen is set up, it runs with minimal maintenance, generating steady monthly income.
This model works especially well for agencies, freelancers, AV pros, and IT consultants who want to offer digital signage without building software from scratch.
With Juuno’s white label plan, you get everything you need to launch your own digital signage business:
Branded dashboard and custom domain: Clients log into your portal, not Juuno’s.
Full admin control: Manage all screens, content, and settings for each client.
All infrastructure handled: Juuno manages hosting, updates, and security.
No-code platform: Anyone can use it—no technical background needed.
Flexible hardware options: Works with TVs, Android TV, Firestick, Amazon Signage Stick, and more.
Margins can be significant—up to 75%+ depending on your pricing. Juuno even offers a profit calculator to help you visualize your monthly income based on screen count and pricing.
This white label business model removes the complexity of software development, letting you focus on sales, branding, and client relationships. It's a smart way to start or grow a recurring revenue stream within the growing digital signage industry.
Who should start a digital signage business?
Not every business model is built for flexibility, low overhead, and recurring revenue—but reselling digital signage software is. The digital signage business is a natural fit for professionals who already work with clients on marketing, tech, or design, and are looking to expand their offerings with minimal setup.
Here are the types of people and businesses that are a great fit:
Marketing agencies
Add a recurring revenue stream by offering branded digital signage as a service to existing clients. Create and manage screen content as part of a larger marketing package.Web designers and developers
Offer digital signage setup alongside websites, using the same brand assets and messaging. It’s an easy upsell for brick-and-mortar businesses and restaurants.IT consultants
Already setting up networks, devices, or office tech? Add signage installation and management as a natural extension.AV installers
If you’re already mounting TVs and optimizing screens, offering a signage subscription gives your services long-term stickiness.Entrepreneurs
Want a SaaS business without writing code? The white-label model lets you launch a fully branded digital signage business with little risk and strong profit potential.
Real-World Use Cases
Many Juuno resellers fit these profiles. David from Nicely Done Sites uses Juuno to power signage for coworking spaces and client locations, with full white-label branding. Atley, the CEO of a digital marketing agency, added Juuno to his service stack to help clients turn idle TVs into high-impact content displays. Sam, who runs Vanilla Vape, manages digital signage across seven retail stores, using Juuno to control three screens per location—all from one platform.
These business types succeed because they already have access to clients who need digital signage—they just needed a platform to deliver it. With Juuno, starting a digital signage business is less about tech and more about relationships, creativity, and recurring value.
6 most common use cases for digital signage
These are the most common use cases for digital signage. If you serve these types of businesses, then reselling can be a great source of additional income, or an entirely new business.
1. Cafes and Restaurants
Menus change often—and printing new ones isn’t cheap. Digital signage makes it easy to update menus in real time, display daily specials, or switch between breakfast and lunch menus automatically. Eye-catching visuals of meals, drinks, or ingredients help drive more orders. With Juuno, restaurant owners can schedule different content to appear at different times of day, making menu management seamless.
2. Gyms
Gyms and fitness studios use digital signage to energize members and promote new offerings. You might walk in and see a rotating playlist of motivational quotes, new class times, or membership promotions. Some gyms use screens near the entrance to share social posts or member shoutouts, keeping the vibe positive and encouraging. Juuno’s playlist and zone features make it easy to switch between content types across different areas of the gym.
3. Offices
Office spaces often need to communicate with employees across departments. Digital signage is a great way to share announcements, birthdays, KPIs, or leadership updates. It’s more engaging than email and ensures important info gets seen. Dashboards can run on loop in breakrooms or lobbies, while news or social content plays in lounges or visitor areas.
4. Churches
Churches are using digital signage to modernize their spaces while staying connected to their community. Screens in entryways or hallways can display upcoming events, scripture, or volunteer needs. Inside the sanctuary, signage can show worship lyrics, sermon points, or announcements. With Juuno’s daily content refresh and easy content upload, even small church teams can keep displays fresh and inspiring.
5. Retail Stores
Retailers use signage to promote new arrivals, flash sales, or product reviews. Digital screens placed near high-traffic areas or checkout counters help influence buying decisions. You can also feature user-generated content, such as customer photos or testimonials, to build trust. Juuno’s zone layout options allow retailers to display promos, videos, and reviews—all on the same screen.
6. Schools
Schools and universities use digital signage to keep students and staff informed. Think bell schedules, event announcements, lunch menus, or club promotions. Screens in hallways or common areas help centralize communication and reduce paper waste. With flexible scheduling, schools can show different content by time of day, day of week, or even screen location.
Across all of these business types, Juuno’s flexible scheduling, playlist management, and zone layouts make it easy to customize content for any use case.
How to find clients for your white label digital signage business
Getting your first clients for your white label digital signage business doesn’t require cold outreach or a big marketing budget. Start by tapping into the network you already have—past clients, local businesses, friends who run a shop or gym. Many of them already have TVs on their walls. All they need is a reason to turn those screens into something valuable. A great way to get your foot in the door is to offer a free trial or pilot setup. Show them what their screen could look like with a dynamic menu, announcement board, or rotating promotions. You can also partner with service providers who already work with your target clients—like web designers, IT consultants, or AV installers. They’re often looking for easy-to-sell add-ons.
Here are a few ways to start building your client base:
sell to your existing network (restaurants, gyms, local businesses)
partner with web agencies, AV installers, and MSPs
offer free trials or a “demo screen”
highlight ad revenue potential for clients with foot traffic
Once you land your first few clients, word-of-mouth and great screen content will help you grow from there.
Content ideas for adding value to your customers' businesses
One of the easiest ways to grow your digital signage business is by helping your clients get more out of their screens. When you resell digital signage software, you’re not just offering a tool—you’re offering results. Most businesses don’t know what to display, so showing them high-impact content ideas can set you apart. Whether it’s boosting sales, improving communication, or keeping content fresh, great digital signage makes a real difference.
Here are a few content ideas to help your clients get real value:
live social feeds that show their latest Instagram or Facebook posts in real time
promotions and seasonal offers that drive purchases and foot traffic
customer reviews pulled from Google or Yelp to build instant trust
daily schedules, rotating menus, or real-time announcements to keep everyone informed
When your clients see their signage working—more attention, more engagement, more sales—they’ll stick with your service. And when you make it easy for them to update or automate content, it becomes even more valuable. That’s where Juuno helps you shine.
How to help clients setup and maintain their screens
Helping your clients set up and maintain their digital signage screens is simple—and a big part of the value you provide as a reseller. With the right tools in place, most businesses can be up and running in under an hour.
Choose a player type – Help your client decide how they’ll run the software. Juuno works with TV browsers, Android TV, Firestick, Chromecast, and more. For the best performance, we recommend a dedicated device like the Amazon Signage Stick or an Android box.
Mount and connect screens – Make sure screens are securely mounted and have internet access. This can be handled by the client or with help from an AV installer.
Log into Juuno and create playlists – Use the Juuno dashboard to schedule what content plays when. You can create daily, weekly, or seasonal rotations based on the client’s needs.
Add content – Upload Canva designs, videos, YouTube playlists, announcements, live social feeds, and more. Juuno supports a wide range of formats, keeping your clients’ screens fresh and dynamic.
Tips for maintaining signage and upselling packages
Here are some ways to make your services even more valuable.
Monthly content packages
Offer clients a recurring content package where you update their screens with fresh material each month. This could include seasonal promotions, new product features, or updated menus. It keeps their displays relevant and gives you a steady income stream—all powered by your white label digital signage software.
Custom branding packages
Many clients love the idea of making their signage feel fully on-brand. Upsell them on a custom branding package where you design Canva templates, screen layouts, and content themes to match their logo, fonts, and colors. This adds real value while deepening your client relationship.
Troubleshooting support
Most clients aren’t tech experts—and they don’t want to be. Include a support add-on where you troubleshoot common issues, help them change content, or reset screens remotely. With Juuno’s intuitive tools and dashboard, managing client support under your white label becomes easy and scalable.
Meet Juuno's white label plan: the best place for simple signage
If you’re looking to resell digital signage software without building your own platform, Juuno’s white label plan gives you everything you need—minus the complexity. It’s designed for agencies, freelancers, and multi-site operators who want a fast, affordable way to offer signage under their own brand. With full customization and intuitive tools, you can focus on growing your business while Juuno handles the infrastructure.
Here’s what makes Juuno a standout option for white label resellers:
$5/screen pricing with optional volume discounts
full branding including your logo, domain, and login dashboard
no-code setup and user-friendly interface for you and your clients
Canva integration for fast, beautiful content creation
custom hardware available for higher-performance signage
flexible support for TVs, Firesticks, Android TV, and more—plus both landscape and portrait modes
Whether you're managing one café or 100 retail screens, Juuno gives you total control with none of the tech burden. You decide your pricing, onboard your clients, and keep your name front and center. Juuno keeps the platform running, secure, and up to date—no maintenance or coding required.
Reselling digital signage software is a simple, scalable way to build recurring revenue—no coding, no complex setup, and full control over your brand.
If you're ready to resell digital signage software under your own brand, now’s the time.
Apply to the White Label Program and get started today.