Boost Audience Engagement and Loyalty with QR Codes

So many SaaS companies struggle to enhance customer engagement, loyalty, and experience. No matter the strategies and practices they implement, it is always difficult to onboard potential customers.

The solution to this problem is simple! Work on your audience’s experience.

Studies have shown that QR codes are effective tools for captivating and boosting your audience to make a purchase. Let’s dive into how to connect with your audience with QR codes in the digital world.

Meaning of QR Codes

QR stands for Quick Response. A QR code is a type of barcode that stores information as a series of pixels in a square-shaped grid. This information can be accessible with the use of a digital device like a smartphone.

The Initial Touchpoint With QR Codes

As the SaaS industry keeps evolving, it is crucial to seamlessly engage with your customers. Incorporating QR code functionality into your digital displays and content will go a long way in conversion.

QR code is a pivotal element in the evolution of digital customer interaction. This tool can help you convert your prospective customers without having any physical interaction with them. With just a simple scan, it can direct your customers to your webpage, reveal a digital coupon, or even play a product demo video, providing immediate access to your product’s information. Embrace it now!

Also, QR codes are used for customer loyalty programs. You can reward customers for their continued support and trust in your brand.

The Importance of QR Codes for SaaS

When prospects scan your QR code, you should leverage this interaction and use it to grow your business.

A customer can land on your webpage after scanning your QR code. Once they have visited, maximize their initial touchpoint by retargeting them to other platforms like Facebook, LinkedIn, Google display ads, Microsoft advertisements, etc. This will lead to more future interactions and even encourage more purchases.

If they appear on a digital coupon, they will be requested to share their email address or phone number and subscribe to your communication. This little information provided by them can facilitate more future interactions, and you can tailor your communications to their preferences.

You will get to send them more updates and constantly keep your product in their mind.

Scanning a QR code can also direct them to your product demo video or info. Customers can gain firsthand information when they click on the video or read the info displayed. Imagine a video showcasing a product and all its customizable options and prices. This display can encourage customers to immediately buy those items.

QR codes can also be paired with a camera to gather personal information about your customers, helping you to have a deep understanding of your customers. So when making your marketing plan, you will know who to target to maximize resources.

How To Use QR Codes in Your Digital Signage

As earlier mentioned, QR codes are used to enhance your audience’s journey. There are different ways of using the contactless technology. Here are ways to create and incorporate QR codes into your digital signage:

Interactive Content

QR codes create an engaging and interactive experience with your audience. As customers scan the code, they are immediately directed to a wealth of information about your product. They also have access to additional content like offers, exclusive discounts, videos, and so on.

Menu Access

In the evolving landscape, restaurants, eateries, cafes, etc. can use QR codes to provide digital menus. Once customers visit your store, all they need to do is scan the code. The digital menus appear, and they make their order at convenience.

Event Check-ins

Use QR codes during events to register attendees. People can also get their event pass and access additional information with just a sign scan.

Virtual Tours

People can gain access to different exhibits virtually. Public places like museums, parks, and galleries can use this tool to offer virtual tours. This way, visitors can explore the venue at their own pace.

E-Commerce

Retailers can use this digital technology for their brands. All customers need to do is scan the code and get directed to an app or website. Then select and purchase the items of interest while still on the app or website.

Social Media Engagement

QR codes can help increase your social media reach by linking directly to your profiles on platforms like Facebook, LinkedIn, Instagram, and Twitter.

Fitness and Wellness

Another way to use the QR code for digital signage is for fitness and wellness. Gym enthusiasts can register on the platform and explore services that can be offered. Members can be given access to workout plans, class schedules, and progress planning.

For wellness centers, resources like nutritional tips, guided meditation sessions, or appointment bookings can be accessed when QR codes are utilized.‍

Non-profit Organizations

Non-profit organizations can benefit from the use of QR codes. Information about upcoming events and volunteering opportunities can be shared. It can also facilitate donations to charitable organizations and the sharing of individual success stories. This way, supporters can stay informed, and updated, and support the organization’s vision.

Finance and Banking

Financial institutions can use QR codes for a seamless customer experience. Customers can access account information at their own pace and check every financial transaction. It can also be used to manage financial resources and book appointments for in-person consultations.

Travel

The traveling experience can be overwhelming to travelers. However, QR codes have made it easier. In the comfort of your space, you can book your flight. With one quick scan, you can access all your travel information, from boarding passes to tourist attractions.

You can also maximize this tool for customer feedback, education, gamification, transportation, entertainment, and wayfinding. The versatility of QR codes is endless in this digital world. Utilize the tool and see how you improve your customer loyalty and engagement.

FAQs

What Is a QR Code for a Customer Loyalty Program?

A customer loyalty program is a digital reward system that uses QR codes to track customer behavior and give them rewards like discounts, promotions, exclusive offers, etc.

How Can I Use QR Codes for Digital Signage?

QR Codes can be used for virtual tours, menu access, e-commerce integration, travel, fitness and wellness, health, entertainment, and to receive customer feedback.