Digital Signage with Amazon [Say Hello to the Amazon Signage Stick]

The digital signage word has a new addition—the Amazon Signage Stick!

This new addition offers businesses a powerful and affordable way to display dynamic content all over the place. And, the flexibility and ease of the Amazon Signage Stick make it a game-changer. 

Are you thinking about jumping on the bandwagon?

This article is here to give you the insight to see if the Amazon Signage Stick is right for your business. We cover use cases and the best CMS partners to consider for creating engaging, real-time digital displays. From retail to corporate offices, the possibilities are endless.

What is Amazon Signage?

Amazon Signage is an all-in-one digital signage solution that simplifies how businesses present dynamic content across digital displays. At the heart of this solution is the Amazon Signage Stick.

You can think of the Amazon Signage Stick as a striped-down version of the Amazon Fire Stick. Where the Fire Stick is a consumer device focused on streaming media content, the Signage Stick is designed specifically for commercial digital signage. That means seamless integration with content management systems (CMS) and automated kiosk mode for continuous display.

This versatile media player is designed to transform any screen with an HDMI input into a digital display. It provides a cost-effective, professional solution for businesses to share real-time content, from retail promotions to restaurant daily specials.

The beauty of Amazon Signage lies in its simplicity and power. 

Once connected to a screen, the Signage Stick integrates with leading content management systems (CMS). This makes it easy to schedule, control, and update the displayed content remotely, and with the tools you are already familiar with. 

Whether you need to deploy content across a single location or manage multiple screens in different locations, Amazon Signage allows you to scale seamlessly with minimal technical expertise.

It also supports 4K video playback, secure boot features, and integration with Amazon’s robust cloud infrastructure. This provides the performance and reliability businesses need to keep their digital signage up and running smoothly​

What are the benefits of using the Amazon Signage Stick?

First off, using the Amazon Signage Stick means you are utilizing Amazon’s extensive infrastructure. That means high performance and strong security features. What’s more is that it’s designed to operate smoothly with minimal manual oversight. 

So ya, you can focus on your core tasks while the signage runs continuously in kiosk mode. 

The integration with Amazon’s cloud services is also a big plus. When you're ready to scale, Amazon Signage is ready too. This scalable deployment makes it a solid choice for businesses looking for both flexibility and dependability.

In addition to the support of Amazon’s infrastructure, other benefits include:

• Easy setup with minimal technical expertise required

• Seamless integration with leading CMS platforms

• 4K video playback

• Remote content updates and control through cloud-based systems

• Scalable solution across multiple screens and locations

• Secure boot and data encryption for enhanced security

• Continuous display mode

• Automated kiosk operation

• Alexa integration for hands-free control

• Affordable

• Available through Amazon Business​

How can you use Amazon Signage for your business?

There are many use cases for digital signage. Here we have broken them down by business sector. 

Retail Stores

Retail stores can take full advantage of Amazon Signage to enhance customer engagement and boost sales. It allows businesses to easily update promotions, showcase new products, and provide valuable information to customers in real time. This results in a store that can offer a more interactive and visually appealing shopping experience.

Specific use cases:

• Display time-sensitive promotions

• Highlight new products

• Share real-time customer reviews and testimonials

• Promote loyalty programs with QR codes

• Offer product tutorials or demos

• Guide customers to different store sections

• Countdown timers for special in-store events

• Offer in-store advertising opportunities

Restaurants and Cafes

Restaurants and cafes have a lot to gain with Amazon Signage. It offers a versatile way to create a dynamic, visually engaging atmosphere while streamlining daily operations. 

You can display meal specific menus, promote specials, and even highlight customer reviews. This flexible solution can also enhance the dining experience and remove those awkward moments where you have to tell the customer you're all sold out of that option.

Specific use cases:

• Dynamic digital menus for breakfast, lunch, or dinner

• Draw attention to daily specials, seasonal offers, or limited-time dishes

• Encourage online orders or reservations via QR codes

• Tempt customers with high-quality images or videos

• Display real-time customer feedback or social media highlights

• Provide details on nutrition, allergens, or dietary options

• Promote upcoming events and happy hours

Corporate Offices

Amazon Signage brings a modern and efficient communication tool to corporate environments. You’ve got lobbies where visitors need to be welcomed, common areas to share internal updates, and more. 

Specific use cases:

• Greet visitors in the lobby with personalized welcome messages

• Display KPIs or other internal metrics in common areas to keep teams aligned

• Share company news, achievements, or upcoming events to foster a strong internal culture

• Provide wayfinding to promote smooth navigation

• Integrate live social media feeds or industry news to keep employees informed

• Display shout outs for birthdays and achievements to boost morale

Healthcare Facilities

In healthcare environments, effective communication is crucial. Amazon Signage can enhance patient experiences by delivering timely information and helpful visuals throughout the facility.

Specific use cases:

• Display wait times or queue updates

• Provide health tips, reminders for preventive care, or educational videos

• Offer wayfinding assistance

• Promote wellness programs or upcoming health seminars

• Highlight success stories and patient testimonials

Gyms and Fitness Centers

Amazon Signage is a great fit for gyms and fitness centers. It offers a simple and efficient way to communicate with members and create an engaging workout environment. 

Specific use cases:

• Feature live class schedules and instructor profiles

• Display exercise tutorials or workout videos

• Highlight promotions for membership deals, personal training, or group classes

• Build community engagement through social posts and member success stories

• Provide nutritional tips, fitness advice, or wellness content

• Display hygiene tips or gym etiquette reminders

• Promote upcoming fitness challenges and events

Event Venues

Digital signage and event venues go hand in hand. Event spaces benefit from the dynamic, flexible communication that Amazon Signage provides. 

Each event has its own needs and branding. 

And snap!

The signage is ready for the next event.

Specific use cases:

• Dynamically display schedules

• Wayfinding assistance is a definite must

• Show live social feeds to promote engagement and interactions 

• Provide sponsors with dedicated and flexible advertising options

• Stream live video feeds of speakers or performers

• Enhance event safety with real-time emergency messages

• Communicate important updates and schedule changes

• Showcase upcoming events and encourage future ticket sales

Educational Institutions

There is always so much to communicate to students and staff at schools and universities. Class reminders, clubs, sports, and so much more. Amazon Signage can help streamline all of that. And its scalable nature means all your buildings (or campuses) are covered.

Specific use cases:

• Display class schedules or reminders

• Highlight campus events, student clubs, or extracurricular activities

• Showcase sports game schedules, scores, and highlights

• Use signage for wayfinding at large campuses

• Stream live updates during emergencies or unexpected schedule changes

• Promote school achievements, student spotlights, or academic milestones

• Display motivational messages, mental health resources, or study tips

Top CMS partners to consider with your Amazon Signage

With the Amazon Signage Stick software, you’re going to need to get a CMS to present and manage those awesome displays. So here’s a list of options to consider.

1. Juuno

Juuno is a cost-effective, user-friendly platform that pairs seamlessly with the Amazon Signage Stick to help businesses easily manage their digital displays. With Juuno, you can create playlists of content, schedule when it plays, and manage live updates. Its simple setup and management process are perfect for users looking to make the most out of their Amazon Signage Stick, offering dynamic and engaging content on any screen.

Top features:

• Works smoothly on any screen

• Playlist-style content management,

• Ideal for easy updates and changes

• Easy content scheduling

• Social media integration

• Supports high-quality images, videos, and Canva designs

• Live feeds with real-time content

Pricing: $5 per screen per month.

2. Novisign

NoviSign is a highly customizable digital signage platform that pairs well with the Amazon Signage Stick. It offers a wide range of templates and interactive features. The drag-and-drop editor allows for simple content creation and makes it accessible to users with varying technical skills. 

While its interactive kiosk capabilities are a plus, they are better suited for informational purposes rather than e-commerce or ordering..

Top features:

• Drag-and-drop editor for easy design.

• Social media and live content integration.

• Limited transactional functionality for kiosks.

Pricing: Starts at $18 per screen per month.

3. YoDeck

One cloud-based digital signage platform is Yodeck. It too works seamlessly with the Amazon Signage Stick to offer an easy way to manage and display content remotely. 

The scheduling tools and media support make it a versatile solution for businesses across various locations. And the drag-and-drop content management and multimedia capabilities make it accessible for small businesses. Be aware that its customization features may not be as robust as others.

Top features:

• Remote content management and scheduling

• Supports multimedia content and widgets

• Easy drag-and-drop content creation

• Works across multiple locations seamlessly

Pricing: Yodeck starts with a free plan for 1 screen, then $8 per screen per month from there.

4. Screencloud

ScreenCloud is another cloud-based digital signage platform that integrates with the Amazon Signage Stick. With its wide range of content options, including live data feeds, social media, and app integrations, ScreenCloud helps businesses create dynamic, professional signage. 

The platform's interface is designed for non-technical users, making it ideal for companies without dedicated IT support. However, for advanced customization you may want to look elsewhere.

Top features:

• Live data feeds and social media integration

• Simple drag-and-drop content management.

• Multi-app integration for diverse content.

• Scalable for use across multiple locations.

Pricing: Starts at $20 per screen per month.

5. Optisigns

A flexible and affordable digital signage platform option for the Amazon Signage Stick is OptiSigns.They offer features like easy content scheduling, drag-and-drop functionality, and the ability to display a wide variety of content. 

While being well-suited for businesses seeking a straightforward solution to manage multiple screens, they may lack some of the more advanced customization options you are looking for.

Top features:

• Drag-and-drop content creation

• Supports multimedia and live content

• Simple content scheduling

• Multi-screen management

Pricing: OptiSigns has a free plan with a small file size limit. Plans start at $10 per screen per month after that.

6. NowSignage

Designed for versatility, NowSignage is a cloud-based platform that integrates effectively with the Amazon Signage Stick.. It supports real-time content updates and social media integration. While it excels in keeping content fresh and engaging, its advanced features like custom app integrations may be more than some small businesses need.

Top features:

• Real-time content updates.

• Social media integration.

• Easy content scheduling and management.

• Multi-app integration.

Pricing: You’re going to have to reach out to them to find out.

7. Rise Vision

Rise Vision is a digital signage platform that offers an easy-to-use solution for schools, businesses, and organizations looking to display engaging content. Known for its robust features, Rise Vision supports a wide range of content, including presentations, videos, and social media feeds. It’s a good choice for educational institutions, but it may feel less customizable than you prefer.

Top features:

• Supports a variety of content types

• Simple scheduling and content management

• Ideal for schools and educational settings

Pricing: Offers a free plan, then starts at $13 per screen per month

Looking for an easy way to manage your Amazon Signage Stick experience? Check out Juuno.