9 Ways to Level-Up With Event Digital Signage
Planning an event is no small feat. Anything you can do to simplify and streamline the process is a definite plus.
For example, getting rid of printed materials—who was picking up the posters from the printers? Did anybody check them? Oh no! Our keynote speaker got the stomach flu and we need to change the lineup.
Digital signage is an event planner's best friend. Whether you’re organizing a corporate conference, a festival, a wedding, or anything else involving a large group of people, digital signage can elevate the experience while simplifying your job.
In this article, we’ll explore what event digital signage is, why it’s such a good idea, and key applications that will simplify your work while making your event stand out.
What is digital signage for events?
Digital signage for events refers to the use of digital screens—such as a smart TV—to display real-time content like schedules, announcements, branding, and more. It can be as simple as a single welcome screen or a complex network of displays that offer wayfinding, live social media feeds, and interactive elements that keep your attendees engaged throughout the event.
Digital signage displays can be strategically placed throughout the venue to provide critical information to attendees. That way everyone knows what’s happening, where to go, and how to stay engaged with your event.
And the biggest perk for a planner, the content can be updated instantly, making it an incredibly flexible solution for fast-paced events.
Why is utilizing digital signage for events a good idea?
Using digital signage solutions is great for you and your attendees. First and foremost, it saves you time and money. Traditional printed signs need to be designed, printed, and installed—and if you need to make updates, you’re out of luck.
Digital signage, on the other hand, is dynamic in nature. You can update content in real-time with just a few clicks. This means unexpected changes are covered. And, you can reuse the same displays with different signage throughout the event.
Welcome sign—check.✅
The speaker is about to start—check.✅
The blue Toyota blocking the fire lane is about to be towed—check.✅
Another major advantage is the level of engagement digital signage brings to the table. You can integrate interactive elements, show live social media feeds, or display personalized welcome messages at sign-in.
This dynamic nature keeps your audience connected, informed, and excited. And, you can add dynamic content like videos or real-time updates that draw even more attention—take that printed signs.
Digital signage also gives your event a professional and high-tech vibe. Sponsors love seeing their logos displayed prominently on screens. Attendees appreciate the convenience of digital agendas and wayfinding tools. You get a sliver of comfort knowing you can update the information.
What type of event should consider digital signage?
Digital signage is incredibly versatile. It really is a great fit for nearly any type of event. If you’re hosting something with a lot of attendees or multiple rooms, then digital signage is a good idea.
Here are some instances where digital signage shines:
- Conferences and trade shows: Use signage to guide attendees, display session schedules, and showcase sponsors.
- Corporate events and meetings: Keep everyone informed about breakout sessions, keynote speakers, or live Q&A sessions.
- Festivals and concerts: Show maps, lineups, and important announcements.
- Weddings and private parties: Create a custom welcome screen, seating charts, or even display the social media feed from your event hashtag.
- Sporting events: Use leaderboards and highlight scores in real time.
- Product launches and exhibitions: Engage your audience with branded content and live demos.
9 digital signage application ideas for events
Now, let’s dive into some creative ways to use digital signage at your event. Here’s our favorite events signage application ideas to get you started.
1. Wayfinding
Making navigation easy for attendees through digital signage is a great way to reduce the stress of your team. Display maps, directional arrows, and room numbers to guide people throughout the venue without having to ask for directions. This is especially helpful for larger events or spaces with multiple floors.
Below is a great example of a digital wayfinding display posted by Kate McArthur. It identifies both where to go and when to be there. These kinds of displays really keep everybody moving in the right direction.
Other use cases for wayfinding include:
- Restroom locations
- Sign-in welcome areas
- Main event halls
- VIP lounges
2. Agendas
Displaying event agendas on digital screens keeps everyone on schedule and reduces confusion. Whether it’s showing the main keynote or breakout session times, attendees can easily check the event flow. You can even update the agenda in real time if there’s a change.
In this example we can see the sleek agenda for the Polkadot booth at the Consensus 2024 conference. In addition to being eye-catching, we can see how easy it would be to update the day, event and times while staying informative and on brand.
3. Branding
Digital signage is awesome for reinforcing your event’s branding. Whether you’re displaying your logo, event theme, or sponsor logos, these screens can create a visually cohesive experience.
Some branding ideas include:
- Use digital signage to greet attendees with branded messages
- Display logos on a loop
- Add subtle branding to wayfinding or agenda screens
- Feature sponsor shoutouts during breaks
4. Social media walls
Get your attendees involved by showcasing a live social media feed on a big screen. Use a custom event hashtag and pull in posts from Instagram, X (formerly Twitter), Facebook or another of your favorite sites.
Utilizing a service like Curator.io also makes this process simple and economical. Guests love seeing their photos and posts shared in real time, and it builds a sense of community during the event.
This example posted by Digital Cues shows the conversion of a smart TV into a social media screen displaying LinkedIn and X posts. This simple display is great for showcasing hashtag campaigns during your live events.
5. Event registration
Streamline the registration process by using digital signage at check-in. These screens can guide attendees to interactive digital signage kiosks or display QR codes directly for touchless sign-ins. Digital signage makes the process faster, reduces long lines, and frees up your team for other tasks.
Another benefit of digital event registration is that you can create digital signage that is responsive to the guest. For instance, ticket holders with assigned seating can be provided with wayfinding directions to their seats. Or, digital welcome signs can give a custom shoutout to the new arrivals.
6. Advertising
Sponsors want exposure. Digital signage offers them premium real estate. And since the signage can continuously change throughout the event, that real estate now has prime time.
You can display sponsor logos, videos, or advertisements in high-traffic areas like the entrance, registration desk, or near the main stage. Rotating content ensures all sponsors get the visibility they’re paying for.
If you're feeling bold, you can also offer time slots—offering your top sponsors extra coverage between events. But be careful as you may push away more than you gain.
Here’s a post by Surf | Sui Wallet highlighting the sponsors of the Sui Showcase: Vietnam. This elegant display provides the sponsors with their names and logos while staying on brand of the event.
7. Announcements
Digital signage makes important announcements easy. With a few clicks of a button—or even some pre-automated triggers—Schedule changes, emergency alerts, or general updates can be shared with everyone at once.
This quick and efficient communication method improves your work, enhances the attendees experience, and provides a greatest level of safety and security for everyone involved—no matter where they are in the venue.
8. Informational displays
Help attendees stay informed about more than just your event. Use digital signage to display real-time info like local news, weather updates, traffic conditions, or public transit schedules.
One use case could be to display traffic maps and transit schedules in the lobby towards the end of your event. This can be especially helpful for guests who are visiting from out of town. And, you’ll be sure to leave a lasting impression.
9. Leaderboards
For competitive events like hackathons, gaming tournaments, or corporate challenges, digital leaderboards add excitement by displaying real-time scores and rankings. This fosters a competitive atmosphere and keeps attendees engaged throughout the event.
In this UUCLA_GIMHSR post we can see the Society of General Internal Medicine using digital signage to combine the leaderboard for their 2024 annual meeting alongside their hashtag campaign of X posts. Such a great way to engage attendees.
Get affordable digital signage for your next event with Juuno
If you’re looking for affordable, easy-to-use event digital signage software, then Juuno is your perfect match. With no hardware required, you can transform any smart TV into a digital sign. We make content management as easy as building a Spotify playlist. Just upload your images, videos, or Canva designs, and then schedule them to play at specific times throughout your event.
Our integration with Canva means you can quickly create stunning designs right from the platform. Whether you're managing a single screen or multiple displays, you can curate content like a pro without any stress. The best part? It’s super affordable with a one-time cost per screen. Easy and inexpensive—two words to love.
Juuno also supports social media walls, live feeds, and real-time updates, so you can keep your audience engaged without breaking a sweat.
Ready to up your event game? Try Juuno and see how simple digital signage can be.