Enhance Your Hotel Experience with Digital Signage Solutions

When people choose a hotel, their choice is largely based on guest reviews. Good reviews go a long way in bringing in more guests. When guests are satisfied, they often recommend your hotel to others.

How, then, can you deliver these excellent services to customers? This is where digital signage comes to the rescue. It is a technology that simplifies processes and enhances efficiency within the hotel.

We will explore how to use digital signage to elevate the guest experience and earn five-star ratings. You’ll also learn where to strategically place it.

What Is Digital Signage?

Digital signage is a system used to present or display information to people. It consists of digital screens that are used to display visually engaging content for people to consume. This tool can be used in different industries, including hotels, airports, stores, restaurants, hospitals, and other corporate offices.

Some examples of the digital signage include:

LED walls
Smart TVs
Flat panel systems
Digital screens
Room boards
Touchscreen menus
LCD monitors
Media players
Tablets
Smart kiosks
Guest room channels
Promotional banners
Spa and wellness menus
Event schedules
Flight information displays

Benefits of Hotel Digital Signage

Digital signage is a powerful tool that can help hotels maintain a good reputation with the public. This tool can create a great experience in the minds of guests. The following are ways to harness the power of digital signage to transform your hotel experience:

Guest Information

The availability of digital displays in the hotel gives guests access to information quickly. Make provisions for LED displays in lobbies and hallways or install smaller flat panels in every room. This way, guests can be informed about available amenities, nearby events, local activities, and attractions.

Digital signage helps guests stay updated about happenings in the hotel in real-time. From on-site events to restaurant opening times to checkout reminders, weather updates, and more, guests won’t miss important details.

Entertainment

With the placement of big screens in rooms and other strategic places, guests can be entertained. They can watch movies, stream live events, and play music and games at their convenience. When guests feel comfortable and entertained, they will always return to your hotel.

Studies have shown that entertainment is a big driver of repeated customers.

Guest Protection

Another way to ensure the best experience for your customer is to prioritize their safety within the hotel. Everyone wants to feel safe, secure, and protected wherever they are.

The use of digital signage can communicate hotel safety policies. In the case of emergencies, digital signage helps you relay information to guests in time, unlike the traditional method of ringing emergency alarms or knocking at each guest’s door.

Wayfinding

Hotels are very big establishments. Even small ones have lobbies, hallways, and rooms. Guests sometimes find it difficult to navigate their way around the hotel. The different complex structures can be overwhelming. Some people even get lost while trying to get back to their rooms.

Implement a digital wayfinding system that would guide guests around the hotel premises.

Travel Information

Digital signage can show local flight and travel information to guests. Signage can be used to display shuttle schedules, ticket information, up-to-date flight schedules, public transit, and other transportation options.

Visitor Management

Use visitor greeting displays to welcome visitors as they are entering. With just this simple act, they can be convinced that they are in the best place. The first impression you give your visitor matters. A welcome message displayed on digital screens can pass a message that quality service is assured.

Signage can create a warm and inviting lobby for visitors and immediately shape their perception, making them want to stay and explore your hotel.

The Placement of Digital Signage

The placement of digital signage is as important as the content. Digital signage comes in different shapes, designs, and sizes. It can be placed in different areas throughout your hotel, especially in strategic places. Here are places to put those signs:

Reception signage: It is positioned at the front desk to welcome guests and provide other information like check-in/check-out, weather updates, etc.
Lobby signage: This is placed in the main lobby area for easy hotel navigation and announcements.
Dining room signage: You can place this signage in dining rooms to display menus.
Elevator signage: Place inside elevators and provide guests with brief content like floor directions.
Spa signage: Information on treatments, availability, and exclusive offers for a great relaxing experience.
Restaurant signage: Can be placed at the entrance or inside of the restaurant.
Hallway signage: Positioned at corridors for wayfinding and emergency exits.
In-room signage: Placed in guest rooms for information and entertainment.

Other placement areas include the waiting room, high traffic, exterior windows, and break room.

Conclusion

As the hotel industry keeps evolving, utilizing digital signage will help improve guests’ experiences, streamline operations, and boost efficiency. It creates a more personalized and memorable experience for your guests.

Digital signage comes with a lot of benefits, like resource optimization, versatility, increased brand awareness, and real-time updates, to mention a few.

So, hoteliers should maximize the opportunities digital signage offers and see how their brand advances to the next level.

FAQs

What Is Hotel Digital Signage Used For?

Digital signage for hotels is useful. They are used for displaying important information and announcements. Also, promotional and marketing campaigns can be promoted with high-resolution digital signage.

Where Can Hotel Digital Signage Be Placed?

Hoteliers should position signage strategically within and outside their premises. Places like lobbies, elevators, hallways, reception rooms, restaurants, spas, dining rooms, etc. should be considered for easy access by guests.

What Impact Does Digital Signage Have?

The impact that hotel digital signage has is endless. Digital signage acts as a bridge between guests and staff, thus enhancing smooth communication. It also increases customer engagement and satisfaction.

How Do Hotel Guests Engage With Digital Signage?

Whether they are first-time or repeated guests, they can engage with digital signage in different ways. Wayfinding kiosks, touchscreen menus, smart TVs, promotional banners, etc. can play a significant part in their engagement.