How to Make Your Digital Signage More Dynamic [+7 Top Software]

Let’s face it, we have all seen that cool flashy display that grabs our attention with bright lights and beautiful models in motion.

Or maybe you’ve seen your tweet pop up on the big screen at a live event.

Then there was that delicious meal you purchased from the kiosk where you were able to adjust the ingredients just to your liking—and they got it right.

So what do these things have in common? Dynamic signage.

Dynamic digital signage attracts, engages, and interacts. And people love it.

In this post, we talk about dynamic signage, what it is, and ways you can take advantage of it for your business. Once we’ve got you excited about setting up your own, we’ll throw in some of the top softwares to get you going.

What is dynamic signage?

Dynamic signage refers to digital displays that showcase content capable of updating in real-time. Unlike static screens, dynamic digital displays can show a mix of videos, animations, social media feeds, and other interactive elements. They’re designed to grab attention, engage audiences, and adapt to different contexts or environments.

Dynamic vs static digital signage

So how does dynamic digital signage stack up against its static counterpart?

Both dynamic and static digital signage serve to communicate messages, but their approaches and impact are vastly different.

Here’s a breakdown of their key differences:

Dynamic digital displays

Provide real-time updates
Display videos, animations, and live content
Can be interactive and respond to user inputs
Engage the audience through motion and interactivity

Static digital signage

Show fixed images or text
Are purely informational
Requires manual updates
Relies solely on visual appeal.

As you can see, dynamic signage is a level-up to its static counterpart, making it a powerful tool for modern marketing.

Ways to make your digital signage dynamic

The dynamic side of digital displays opens an endless set of options and ideas, but here’s a few of the fundamentals.

Automated social media feeds

Integrating automated social media feeds into your digital signage is a powerful way to keep your content fresh and engaging. Displaying real-time updates from platforms like Instagram, X (formerly Twitter), and Facebook is an excellent way to showcase user-generated content, highlight customer testimonials, and share the latest company news.

To streamline this process, social media aggregators come into play. These tools collect and curate content from various social media channels. This curated content can then be displayed as a unified feed on your digital signage.

By regularly updating the social content, or utilizing a carousel style display, you can create digital displays that are dynamic and relevant with constantly changing content.

Videos and animations

Incorporating videos and animations into your digital signage is a surefire way to captivate your audience. Whether it’s a promotional video, an animated product demo, or a stunning visual display, these dynamic elements add a layer of sophistication and engagement to your content.

An exceptional example of this is the mind blowing video wall at Terrell Place in Washington DC. They have created interactive video walls that create an immersive experience you would never forget.

Adding such elements to your displays, especially in high-traffic areas like lobbies, can make a lasting impression.

Interactivity

Interactive digital signage takes audience engagement to the next level. These displays don’t just show content—they invite people to participate. This turns your passive viewing experience into an active one.

Common use cases of interactive signage include:

Wayfinding displays to help visitors navigate complex spaces like malls, hospitals, or airports.
Check-in kiosks for self-service at hotels, gyms, or events.
Restaurant food ordering systems that allow customers to customize their meals and avoid long queues.
Product configurators for retail, enabling users to explore different options and customize purchases.
Interactive games or quizzes for entertainment in waiting areas or trade shows.
Virtual concierge services offering on-demand information or customer support.

Gamification

Gamification adds a fun, competitive element to digital signage. Points, badges, and leaderboards turn passive viewers into active participants, boosting engagement and creating excitement.

Some ways gamified digital signage has been utilized for are:

In-store scavenger hunts
Fitness challenges
Trivia games
Sales team competitions
Customer loyalty programs
Leaderboards

One standout use case of gamification in action is for leaderboards at competitive events like hackathons, gaming tournaments, or corporate challenges. In the example below from the UUCLA_GIMHSR post we see the Society of General Internal Medicine using digital signage to combine the a leaderboard and hashtag campaign of X posts during their 2024 annual meeting.

This great example highlights both the engaging nature of gamification and the fact that dynamic digital signage can have a lot more going on than a single feature.

It is dynamic by nature so be creative.

Top 7 software solutions for dynamic digital displays

Ready to transform your signage to a dynamic display?

Here are the top software to get you going.

1. Juuno

Juuno is a powerful and simple browser-based solution for businesses looking to create dynamic, engaging digital displays. With an intuitive interface, robust scheduling tools, and seamless integrations, Juuno makes it easy to manage and update content in real-time. It’s perfect for businesses of all sizes. And with their simple pay per screen format, they offer the flexibility and scalability to meet your needs. Whether it’s automated social media feeds or stunning video displays, Juuno has you covered.

Pricing: Juno keeps it simple—$5 per month per screen.

2. Rise Vision

Rise Vision is a cloud-based digital signage platform known for its user-friendly interface and extensive template library. It integrates seamlessly with various content sources, making it easy to create and manage dynamic displays. Be aware that some users may find its advanced features come with a steeper learning curve. But, it remains a solid choice for organizations looking to enhance their visual communications.

Pricing: Their plans start at $10.50 per screen per month if you are a school or non-profit. For everyone else, you’re looking at $12 per screen per month for the basic plan.

3. TelemetryTV

With robust features for creating and managing dynamic content, TelemetryTV supports integrations like social media, dashboards, and real-time data feeds. Its platform is well-suited for businesses with complex display needs. However, the setup and customization process can be a bit time-consuming and a little irritating. This may not appeal to those looking for a quick and simple solution.

Pricing: TelemetryTV’s plans start at $8 per device per month. If you're wanting templates or live video streaming you’ll have to upgrade to the Core plan at $13 per device per month.

4. ScreenCloud

A good option for businesses seeking a flexible and scalable solution, ScreenCloud simplifies the process of managing digital signage across multiple locations. Its platform supports a wide variety of integrations, including live data feeds and social media. While its features are extensive, the pricing structure is a little less appealing for smaller deployments. Even so, ScreenCloud remains an option for businesses aiming to deliver impactful content with ease.

Pricing: ScreenCloud’s cheapest plan starts at $20 per screen per month. Touchscreen features and live video required an upgrade.

5. OptiSigns

OptiSigns provides a straightforward and cost-effective solution for managing dynamic digital displays. It supports various content types, including videos, social media feeds, and real-time updates. While its simplicity is a strong point, the platform may lack some of the advanced customization options you might need. So make sure you understand what level of customization you are looking for and if the platform can satisfy that before committing.

Pricing: OptiSigns does offer a free plan with strict limitations and the company's branding. Otherwise, their plans start at $10 per screen per month.

6. Yodeck

Yodeck offers a user-friendly platform for creating and managing digital signage, supporting various media formats and providing a range of templates. Its cloud-based system allows for remote content updates, making it convenient for businesses with multiple locations. Pay attention to the advanced features and whether you intend to use them as they may require additional configuration. If the basic functionality is enough, then Yodeck remains a solid choice.

Pricing: The base plan for Yodeck is $8 per screen per month. They do have a free option for 1 screen, but you’ll have to purchase the player.

7. NoviSign

NoviSign delivers a versatile digital signage solution with a focus on interactive content and real-time updates. Its platform includes a variety of widgets and integrations, catering to diverse business needs. While NoviSign offers robust features, the initial setup can be somewhat complex for beginners. So be prepared if you decide to go this route. Even with the complexity, NoviSign stands out as a reliable option for businesses aiming to engage their audience through dynamic displays.

Pricing: For NoviSign, plans start at $18 per screen per month.

Ready to create your own dynamic digital displays? Try Juuno and see how easy it can be.