Boosting Health and Safety with Digital Signage
As the world begins to adapt more and more to new health and safety expectations, maintaining customers' health has become a top priority for most businesses. They do this by creating ways and systems to communicate essential health protocols to their customers and ensure compliance with safety guidelines.
Digital signage has proven to be one of the best tools so far for creating secure and well-informed spaces for several businesses. Through the use of bold and dynamic displays, many companies can effectively share critical and essential health messages in real time for the safety of their customers and the public as a whole.
This ends up not only promoting their business as a customer-centric brand but also helping to provide a safer and more organized experience for everyone.
How Digital Signage Can Help Convey Health and Safety Messages
The COVID-19 pandemic was one that shook the world greatly. Many businesses had to close down, and some migrated into the online space.
Now, as many restaurants and retailers are starting to reopen after the COVID-19 pandemic, they find themselves having to adapt to a new normal, which is pretty much challenging.
This is because the State and local guidelines have outlined rules and regulations for safe operations, which, if not properly followed, could lead to bigger problems for the business and the public.
Digital signage has proven to be very useful to businesses in helping them communicate key health messages to the public. The new directives on social distancing and hygiene can be communicated clearly, and customers and staff can be kept well-informed about important changes.
Digital menu boards can be used to direct foot traffic in your restaurant or store, welcome customers as they come in, display COVID-19 protocols, as well as inform customers of off-limit areas.
You can decide the tone of your business signage; however, it is usually advisable to keep your signage friendly, welcoming, and positive. Keep on reading to find out how to leverage these digital signage to help you navigate this new terrain.
How Can Businesses Leverage Digital Signage To Propagate Health and Safety Effectively?
Here are a few ways:
1. Get More Attention With Bold, Dynamic Signage
Research has shown that digital signs draw more attention than static ones. Other studies also found that digital signs are viewed significantly more than traditional signs and that many customers enter stores because of them.
We now live in a world where almost everything is being digitized. This means that everyone looks to a digital device when looking for data about something, be it the flight info board at the airport, or digital screens in shopping malls, restaurants, and other public places.
Since digital signage has proven effective in grabbing people’s attention, it only shows that they will be just as effective in passing the message on important health safety guidelines and protocols to them as well. And guess what? Finding suitable digital signage software is as easy as ordering pizza from your favorite restaurant.
2. Post New Public Health and Safety Protocols
Digital signage can be used to provide public health and safety protocols through the listing of various guidelines provided by the health sector. For instance, guidelines for reducing contact can be passed across through effective communication. This could include displaying digital menus in a restaurant and promoting no-contact services in businesses.
Digital signage can also be used to display public health videos from reputable sources like the WHO or CDC.
They are good mediums for passing across important health messages, such as your cleaning schedule, reminding customers to wear masks, encouraging hand sanitation, and encouraging customers to spend less time shopping by creating shopping lists or browsing your website online before shopping in-store.
Using digital screens for updates helps ensure compliance with local regulations.
3. Keep Customers Informed With the Latest Info
Just as we are keeping abreast of the pandemic with up-to-date information, it is important that we also make certain that our customers are aware as well.
Use digital signage to share the latest pieces of information for your customers by displaying the most recent health info from trustworthy sources. You can also share educational content like videos from reputable health organizations.
This will ensure that your customers are updated and well-informed. This will also show your concern for their health and help to promote safety and wellbeing. While your customers wait in line, you can make use of digital signage to liven up the room with real-time news feeds that will keep them engaged and well-informed.
If you would like to measure how effective your digital signage is in conveying information to your customers, you can always make use of digital signage analytics. There are several of them available, you just have to know which works best for you.
Create and Display Content From Anywhere and in Real Time
As the world is moving rapidly with technology, now more than ever, it is important that your business moves with the tides. Get access to tools that allow you to run your business remotely from anywhere in the world.
We can help you to easily create, update, schedule, and display digital signage content for your business from anywhere as long as you have an internet connection. You can update signs quickly and easily to stay organized no matter where you find yourself.
Stay Connected and Safe
These are times when ensuring the safety of customers and staff must be a top priority for your business. Hence, it is very crucial to stay connected during these times. Digital signage is not just for communication but also a tool to maintain a safe environment for your customers, staff, and everyone around you.
Here at Juuno, we provide plug-and-play hardware and a user-friendly interface with which you can create attention-grabbing content without needing design skills. Our services include offering numerous templates, tips, and ideas for creating dynamic signage.
If you would like to see some of them, you can check out our list of digital signage content creators specially crafted for you.