5 Inspiring Digital Signage Success Stories You Need to See

Digital signage (also known as electronic signage) refers to using electronic display screens to showcase information, advertisements, and other multimedia content to the public.

It is visible everywhere, quickly replacing traditional advertising methods (such as print media), and has proven to be an effective way to capture the attention of your intended audience.

Digital signage tools include billboards and screens. These displays are designed to catch their audience's attention using high-definition, vivid, and bold colors.

The digital signage market has grown over the years due to the constant demand for innovation and the need to interact with others. With the introduction of technologies such as Artificial Intelligence, Mobile Integration, and the Internet of Things (IoT), the future of digital signage looks promising.

There are numerous advantages of digital signage over the traditional (print) method. Some of them include:

• Real-time updating of content displayed
• More cost-effective in the long run
• Their interactive feature improves customer engagement
• Ability to perform customer analysis and track performance.
• Content can be directed to a specific audience, enhancing its effectiveness.

Some Examples of Digital Signage in Businesses

There are several examples of outstanding digital signage in the business, which could provide ideas on how to go about setting one up. Some of these include:

Digital Signage at the Point of Sale - A Case Study of McDonalds.

By using digital signage, McDonald's improved order accuracy and customer delight. As part of their “Experience of the Future” initiative, they introduced digital signage touchscreen kiosks in their restaurants. The kiosks allowed customers to place their orders digitally, customize their meals, and make payments, all without the assistance of a cashier. This resulted in overall order accuracy, faster service, upselling opportunities, and enhanced customer experience.

Digital Signage and the Retail Showroom - A Case Study of Tesla

Tesla both educated and engaged customers in their showrooms with interactive digital displays.

To educate their clients about their electric vehicles and other innovative solutions, Tesla provided touch screens that enabled customers to explore the different models and provide them with a virtual experience of their future purchases. They also included virtual test drives and real-time displays of Tesla’s products.

This resulted in increased sales, brand recognition, and data collection, to boost future marketing strategies.

Digital Signage at Pop-up Stores - A Case Study of Adidas

Through digital signage displays, Adidas enhanced customer engagement and excitement in their pop-up stores. During the holiday season, Adidas opened up a pop-up store in a high-traffic location to create a memorable shopping experience for its customers.

They used high-definition screens to display their products, interactive digital mirrors for fitting purposes, and display screens to showcase flash sales and executive offers. They equally integrated the digital screens with their social media platforms, to display customer reviews.

The above strategies increased foot traffic to their stores, increasing sales, customer excitement, visibility, and real-time marketing.

Digital Signage at a Bakery - A Case Study of Sweet Delights Bakery.

Sweet Delights Bakery is a small family-owned bakery that used digital signage to transform its business, leading to business growth and customer engagement.

They positioned their digital signage in strategic locations that attracted massive foot traffic and enhanced the customers' in-store experience at the bakery.

The result was increased sales, customer satisfaction, and efficient marketing strategy.

Digital Signage Kiosks - A case study of Levi’s Stadium

Legends partnered with Meridian to install an interactive kiosk at Levi’s Stadium. The digital kiosk's interactive function allowed Superbowl attendees to browse exclusive merchandise and purchase it later.

This resulted in customer attraction and engagement, and increased sales, especially during the event.

How to Create an Effective Digital Signage

There are design principles used to create effective and high-impact signage that appeals to the target audience. They include:

• Keep it visible and legible: Visibility is the most important part of digital signage. The digital signage’s location is important because it ensures it is seen by your target audience. Other important things to consider include the shape and size of the digital sign, especially concerning distance from people’s view. Finally, the message displayed should be clear and straight to the point.
• Type and Font: Words displayed should be easy to read, especially from a distance. As a general rule, one should not use more than two different fonts in a single design. Complementing fonts can make your message stand out and legible.
• Images and Graphics: Full-color graphics such as logos, graphics, artworks, etc. create a visually appealing effect and enhance the design and layout of the digital signage.
• Background Colors: It is important to use background colors that do not distract from the main message being displayed. Black contrasts with white colors and enhances legibility, especially from a distance.

Advantages of Using Digital Signage in a Business

The benefits of using Digital Signage are numerous, and include the following:

1. Increased Brand Awareness: Digital Signage drives traffic and boosts brand awareness. Displaying brand messages, vision, mission, goals, etc., increases knowledge of the brand and what it stands for.
2. Increased Sales: Increased brand awareness usually translates to increased sales. Digital displays such as point-of-sale displays promote best-selling products and seasonal products and provide opportunities for upselling and cross-selling their products.
3. It combines the physical and online store experience: Customers have the opportunity to view a company’s products and shop online, without the hassles of waiting in queues to be attended to.
4. Customer Information and Education: Digital signage is used to provide relevant information to a target audience. It also includes displaying announcements or information on Television. Information about promotions, discounts, etc is easily communicated to customers. Information about how to use products to get the best results can also be communicated via Digital signage.
5. Efficient and Effective Communication: This is especially relevant in an office environment, where it is important to keep employees informed about important company decisions. Clear and transparent communication increases employee engagement and satisfaction in the company.
6. Extra Income: Companies can generate extra income from leasing a part of their digital signage space where it exists. Complementary products can be displayed alongside the company’s products to increase exposure and sales.
7. Wayfinding and Directions: Digital Signage can help customers navigate complex places. It also highlights important places of interest such as malls, restrooms, etc., thereby reducing confusion and creating a positive customer experience.
8. Social Media Integration: Integrating Social media with Digital signage increases online following. When customer feedback and reviews are displayed, it encourages customer advocacy and improves overall customer experience.

Digital signage is an excellent way of getting all-year growth for your business. It can enable you to engage with your customers better and improve sales. It will also help you unlock your retail shop potential and achieve great heights.