Unlock the Power of Intelligent Digital Signage
Intelligent digital signage is needed now more than ever. As the digital signage market expands, more businesses are expected to switch from posters to screens. It is estimated that the market will reach $45.94 billion by 2030, and businesses cannot afford to stagnate during this period. Instead, they must seek a new digital signage strategy to connect with their audience. This is where intelligent digital signage comes in.
Intelligent digital signage goes further than mere display of information. It seeks to build a better relationship between the business and the customer, increase sales, and cultivate a brand image that portrays efficiency. Technology opens the door for digital signage to evolve, and so should your business.
When Intelligence Meets Digital Signage
Humans have always used signs to communicate since ancient times. In contemporary times, digital signage has replaced traditional signs, powered by technology. Intelligent digital signage is the evolution of signs, introducing more features and functions. In this intelligent era, digital signage is a tool for customer engagement, branding, and lead generation.
Furthermore, the intelligent era promotes a personalized approach to interacting with your audience. The conventional method of broadcasting generic information is outdated.
In its place, intelligent digital signage offers the right information for the right audience, making your content relevant. The step towards intelligent digital signage is a step towards progress and innovation.
Benefits of Intelligent Digital Signage for Businesses
Intelligent digital signage is beneficial to all parties involved, from the business to the customers and the staff. Here are some of its benefits:
1. Create Interactive Experiences
Intelligent digital signage invites the audience to interact with the screen, creating a memorable experience. Customers do not just gain experience, but they also do it in an engaging form. To create this experience, digital signage uses features like touchscreens, QR codes, and motion sensors. Customers who engage with interactive screens are more likely to be retained.
Businesses also gain valuable data about customer behavior through interactive screens, tracking their choices and preferences. This data informs the business on what resonates more with their audience.
2. Show Relevant Content to Customers
Intelligent digital signage shows a broader set of content, suitable for the audience. Its tools help business owners to remain flexible, know the customer’s needs, and produce content that meets those needs.
You can also adapt the content to changes. For example, if young adults visit your store in the evening, schedule product ads and videos they would like. Customers pay more attention to information they find relevant, increasing their dwell time.
This is also important in waiting rooms. Relevant content enhances visitors’ experience in an otherwise dull environment, leaving them satisfied.
3. Gives Excellent Insight
As already said, intelligent signage offers insight into customer behavior, preferences, and attitude. Through their behaviors, customers give unspoken feedback. You get these insights as you observe and track how they engage with the content. What products attract a certain age demographic? What keeps them glued to the screen? Questions like these lead to accurate outcomes.
This insight informs decision-making, personalized content, and effective marketing strategies. It also leads to higher revenue. To learn more, check out our guide on digital signage analytics.
4. Reduces the Cost of Advertising
Before digital signage, businesses used posters and other printed materials for their advertisement, usually at great costs. Printed ads incurred high expenses, and any updates came at an even higher price. Intelligent digital signage bypasses this high advertisement cost. It displays promotional content without any printing or distributing costs.
Furthermore, the flexible nature of digital signage makes updating easy. You avoid making extra payments for updates, and your ads remain current. It also saves the embarrassment of explaining to a disgruntled customer that a discount has expired.
5. Ensures Brand Consistency
Large-scale businesses often have branches spread across different locations. Intelligent digital signage helps these businesses maintain consistency in these branches. That is, when Branch A displays a particular new product for sale, Branch B should have the same product on display. This uniformity is only possible with the management system of digital signage.
Brand consistency contributes towards a positive image and maintains customers’ trust in your business.
6. Easy Management
Intelligent digital signage is easier to use and manage compared to traditional signs, which require manual updates. The latter takes more time and does not guarantee accuracy. A digital signage management system enables you to manage content and updates remotely. With the right software, it is truly work made easy for you and your staff.
Real-World Applications: Intelligent Digital Signage in Action
Digital signage has pitched its tent in different industries, leaving a positive mark on numerous businesses around the world. In each industry, digital signage is applied in unique ways, all with the common goal of serving customers and growing the brand.
In retail stores, intelligent digital signage is a tool for promoting offers, encouraging customers to make informed purchases, and interacting with visitors. Our post on the best retail digital signage tools offers more applications for retail.
Hospitals use digital signage to pass health tips and keep patients occupied in the waiting room. It is also a useful tool for staff announcements. Hotels specialize in welcome messages to make visitors feel at home. They also display promotions and give directions to guests.
Our last real-time application is within offices, where digital signage is a tool to create a healthy work environment. Our complete guide to digital signage room schedules contains more insights.
The Future of Intelligent Digital Signage: Top Trends and Predictions
Technology continues to advance, leaving the future of digital signage a promising one. Already, Artificial Intelligence (AI) has unlocked new practices for digital signage, charting a new course for brands. We expect further innovations as more technological trends spring up. One such is 5G connectivity, which promises speedy displays and updates.
The advent of Augmented Reality and Virtual Reality would take customer experience to a new level. The interactive experience will transform into an immersive experience. Voice and gesture features also enhance the viewers’ experience.
Finally, signage looks towards a more sustainable future with low-power screens.
Wrap-Up: Intelligence Means More Than Technology
Technology plays a key role in the evolution of signage, and intelligent digital signage owes a lot to technological innovation. However, intelligence means more than technology. Intelligent digital signage is driven towards customer satisfaction, with profit being the outflow. Therefore, intelligence also includes your creativity and strategies. What new ways can you apply to enhance communication? How would you want customers to engage? It is the combination of human creativity and technology that shapes the intelligence of digital signage.