Boost Your Business with Digital Signage Ideas to Attract Customers
The digital signage market continues to soar. By 2032, the market is estimated to surpass $7 billion, a high percentage growth rate of 21.3% annually. Honestly, this growth rate shouldn’t be a surprise. Digital signage is a booster for many brands, especially regarding customer satisfaction. Customers are humans, and we love beauty, excellence, and colors. Digital signage is a good tool for attracting customers. The basis for this is not simply to make more profits but also to enhance their experience.
However, more is needed to know the role of digital signage in attracting customers. The bigger question is, how can we use digital signage to attract customers? We’ll answer this question in the following sections.
Using Digital Signage to Attract Customers
Digital signage is like a magnet, pulling in existing customers and generating leads. Here are nine ways to accomplish this using digital signage content.
1. Branding
A positive brand image projects responsibility, a factor that customers gauge before giving their trust. Branding also makes your business memorable. For example, when someone mentions Netflix, Spotify, or McDonalds, you have an instant image. That is the power of branding. On your screens, display those elements that characterize the brand, such as the logo. Let your design also reflect the brand’s overall color.
Furthermore, the digital signage itself is a form of branding. The screens make your business look modern and tech-savvy, leaving a solid appeal to customers, especially younger ones. Our tips for designing digital signboards are a trusty guide to making designs for your signage.
2. Show Off Your Products
The second way digital signage content attracts customers is through the display of products. Show what you wish to sell, its features/ingredients, and any special offers during this period. Additionally, use digital signage to help customers make informed decisions by displaying the right products. Emphasize special seasons, discounts, or a limited “FREE” offer.
Digital signage is also dynamic, allowing for different content. Therefore, do not limit your product showcase to images. Videos reveal the product’s potential to customers, which also helps make decisions. However, do not exaggerate its strengths to avoid damaging your brand image.
If you need software to showcase products, check out our guide on digital screen software.
3. Share Your Story
When attracting customers, think beyond making sales and seek to make meaningful connections. You can do this in numerous ways. For instance, Spotify includes a wrap each year’s end to make customers seen. One option to connect with viewers is to share your story. People love stories, and your story invites customers, creating a community.
The best part is that many customers want this. They want to support their preferred business and need to know you care more than making extra bucks. Share your community work, care for the environment, how the company began, and even goals for the future. These stories can also engage customers during long waits, a double win.
For more about engaging customers, see our post on using digital signage for your business.
4. Share Reviews and Testimonials
Over the years, people have grown wary (or weary?) of many advertising methods. However, genuine positive customer reviews are trustworthy. Positive reviews showcase your brand's merits in tangible, honest ways. New customers find encouragement, and the regulars gain more incentive to be loyal.
When you've gathered enough reviews and testimonials, share them on the screen. Highlight each piece as a prized treasure because they are.
5. Display Your Other Platforms/Properties
Do numerous branches? Do you have more than one digital platform? Create awareness for these stores and platforms with digital signage. For example, have your social media names and links on the screens and encourage people to follow, like, or subscribe.
Additionally, digital signage can drive traffic to other locations, ensuring you don't have all your customers in one place. Indicate the address of different branches, and place special offers there. Read our post on digital signage content automation for more.
6. Share Relevant Information
Your digital signage is not simply a tool for advertisement. There are tons of other information customers would enjoy viewing on your screens. Expand your horizon to include this information.
Industry news is an example of relevant information. You can also share tips on your field, trends, how-tos, and fun facts. They keep customers entertained, enlightened, and eager to return. Interestingly, relevant information is a form of marketing as it improves your credibility.
7. Produce Customer-Focused Content
Customer-focused content is as it sounds: videos and images that center around the customer's experience. A simple way to gather this content is through encouraging customers to share their experiences. Then, you display these experiences on the screen, with their consent. Customers generally don't mind, but it's alright to inform them first.
Another way to engage your customers is with a game. Try out a dance challenge, hashtags, or whatever fits your brand. For every game, have prizes as incentives. Find more tips on creating engaging content with our article on digital signage content creators.
8. Promote Sales
Sales are the primary reason businesses and customers interact. Ultimately, people don’t visit to acquire information or write hashtags. They came to buy products or patronize your services. Thus, sales deals are attractive, especially when you add numbers. That’s why a “Get a 20% discount!” or “1 free for first 5 buyers” are effective.
Consequently, display these numbers on your digital signage to encourage buyers. If you have special offers for holidays, showcase them as well. Get additional strategies on our post about the cost of digital signage.
9. Show TV Feeds
The truth is that only some people enjoy the waiting room experience, but it is necessary in many businesses. If you have a waiting room, improve visitors' experience by showcasing TV feeds for entertainment and subtle advertising. Since you can control the content on your signage, opt for programs that align with your brand.
For instance, a clinic may display preventive measures from experts. However, a salon would instead showcase hair care tips.
Conclusion
Digital signage and customer satisfaction are interlinked; good signage content attracts people and improves their experience. Therefore, you should explore many ways to appeal to customers and leads to make sales and create a community. Get started with our suggestions, but not be confined to a box. Be creative in your digital signage strategy for maximum outcome.